Newspaper advertising: an investment that works for you

Finance/May 05, 2025

In a world where ads flash everywhere - on the phone screen, on social media, on the street - it's easy to overlook what's truly effective and sustainable.

And yet, every business is about the same thing: to be visible, to be remembered and to be chosen. And this is where newspaper advertising comes in - a classic form of promotion that still works, and it works smart and for a long time.

Why is it important to advertise in the press?

Build your image and strengthen your brand

Advertising in a newspaper is not just an ad. It's a message to the community that your company exists, operates, grows and is trustworthy. It's building your authority and position in the market - especially if you do it regularly.

**You are targeting a specific local audience - and more!

Our newspaper reaches out to the Polish community in Spain - the people who live here, live, work and... buy. Your ad goes directly to potential customers, not random Internet users scrolling through content on the go.

But that's not all - we're also read by Poles coming here on vacation, who are looking for local services, attractions and recommended places. Thus, your advertisement reaches both permanent residents and tourists, two very important groups of potential customers.

Your ad doesn't disappear after 5 seconds

Unlike online advertising, which appears and disappears in the blink of an eye, newspaper advertising stays - you can go back to it, show it to a friend, take it up again. It works, because longevity and repetition are the keys to effective promotion.

Newspaper advertising is... a smart business card

Think about it - you invest in business cards that later lie in a drawer or land in the hands of customers who already know you anyway. Meanwhile, a newspaper ad is a business card that we hand out for you - it goes to hundreds (and sometimes thousands!) of readers who haven't heard of you yet, but just now may discover you.

So what pays off more - 500 business cards in a drawer or one ad that works and reaches where you don't?

How to effectively plan a newspaper advertising campaign?

Start with a strong entry. Start with a larger ad or sponsored article that introduces your company, values and offerings.
Ensure repeatability. Visibility is a process, not a one-time launch. After a strong start, it's worth continuing to promote in a smaller, economical format, but on a regular basis.
Don't go out of sight. Imagine: Mr. Smith saw your ad in January, February and March. But he doesn't have the need to buy your service until September. He picks up the newspaper, searches... and you're gone. What then? He looks for someone else.

Therefore, continuity of advertising is key. Even a little advertising keeps your presence in the minds of your customers.